How TikTok silently became the most popular social media app

Image from Unsplash

Earlier this year TikTok surpassed YouTube and became the third most popular platform for influencer marketing in the US. (Source: eMarketer, 2022)

With over a ~1B MAU it already has higher engagement than Snapchat and Twitter.

TikTok met this milestone due to its very shrewd focus on a lucrative…